One time charge for the Towel Exchange, customer purchases their first towel for $3.
Customer returns and purchases a tunnel wash, and exchanges their soiled towel from the previous visit for a clean towel at no additional fees.
The cost of the towel will come out in the wash.
A washer, dryer and staff of 1 to 2 employees to operate the Towel Exchange are necessary for this program.
The value of this program:
Enhances the Express Business Model.
Increases Customer Loyalty.
Builds New Volume.
Increases Sales Revenue.
Appeals to Driveway Washers.
The driveway washer will be your target because they like to be hands on in the wash process. The towel exchange program invites them to be involved by drying off their own vehicle along with offering free vacuums to clean their own vehicle.
Marketing Tools: The Towel Exchange Program only works as much as you market it.
ICS Marketing Department can provide the following marketing tools, click for details:
We have found the Towel Exchange program to be so successful that in our slowest summer month, instead of offering discounts off of our washes to generate business, we offer our $3 towel exchange program for FREE. Typically, we charge the customer a one time fee of $3 to join our Towel Exchange program. Then every time they return for a future tunnel wash, they can exchange their towel for a clean one at no additional cost. With this hot summer special, every customer who purchases a tunnel wash receives a FREE new towel at no cost to them. Keep your customers happy by adding value to their wash with a FREE quality item that they will use. -- K. Detrick, Sparkle Car Wash