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At ICS our people make the difference!
With over 150 team members, ICS has the resources and the experience to help you take your car wash program to the next level. In fact, our management team includes a number of current or former owner/operators, and possesses over 200 years of combined car wash experience; experience that we offer to you, our customer, to make your car wash program a success. None of our competitors can offer this key differentiator; experience!
With over 150 team members, ICS has the resources and the experience to help you take your car wash program to the next level. In fact, our management team includes a number of current or former owner/operators, and possesses over 200 years of combined car wash experience; experience that we offer to you, our customer, to make your car wash program a success. None of our competitors can offer this key differentiator; experience!
Index of Featured People
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Show All Brad Metcalf, Regional Sales Manager Brian Bath, Vice President of Sales Jason Sears, Communications Manager Jeff Wizer, Regional Sales Manager Joel Maganza, Vice President of Operations | Kevin Detrick, Founder & President Kristy Smith, National Sales Manager for the Retail Petroleum Market Lenny Cavalier, Regional Sales Manager Rob Deal, Vice President of Corporate & International Sales Rob Wingard, Regional Sales Manager Tom Bagnara, Director of Petroleum Sales North America |
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Lenny Cavalier
Regional Sales Manager
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 Lenny started out in the car wash industry in 1997 working for a PDQ distributor and helping them branch out into Mississippi, where he built up the new territory, office, and support for the state. As a Regional Sales Manager for an entry system provider and wash OEM, he focused on growing relationships and sales with distribution and has worked on layouts, equipment packages, and business models during the various stages of site development. Throughout the years, Lenny has covered and worked with distributors and car wash owners in most of the US and parts of Canada. He joined ICS in September 2014 and then, in 2015, he and his wife relocated to Southern California, where he works out of the Lake Forest, CA ICS office and is in the territory to support his customers and distributors. Lenny is looking forward to using his experience to help car wash owners grow, improve, and manage their business with the right technology today and into the future. |
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After thoroughly considering the options, we decided on the Auto Sentry Express Pay Station for a dedicated express exterior lane at our existing full-Service carwash. The customer response has been overwhelmingly positive, and we've increased volume and improved the bottom line while maintaining our full service business. With this addition to our facility, we deliver a valuable service option for our loyal customers, while attracting new customers who prefer an express wash.
I have been an owner/operator of a full service carwash since 1984. One of the best decisions I made was to install the ICS Auto Sentry and convert to a flex service business model. On busy days, I can wash cars as fast as they arrive, and on slow days, I do not have the large labor burden. The ICS Auto Sentry terminals have been reliable and easy for my customers to learn and use... the system has exceeded my expectations. This is why I would not hesitate to tell another operator to convert.
The WBC has been a great addition for controlling our car wash equipment. By adding the pickup bed sensor we no longer worry about damages from our top washer and dryers. We are actually able to use the WBC to control and manage almost everything on site with the power management features.
I would say that ICS, more than any other car wash computer company has opened new opportunities for expanded profitable growth to my multi profit site, including tunnel, In-bay automatic and self service bayswith all their diversified products. I have 5 TNC bay controllers with the ability to accept credit cards, which have added 15% to my monthly revenue per bay.
ICS has been awesome and I am so grateful that we chose them to do our first project. From the sales department to the technical support team, it is great to know somebody has your back.
Our customers love the club programs. We have multiple sites and they can visit any one of our washes and qualify under the same club program. It really makes it convenient for our clientele.
In addition, the guaranteed monthly revenue from recurring monthly billing helps with the cash flow.
I'm impressed with ICS's Entrance & Exit Management System, and their new Digital Menu. These innovative products provide functionality that will help car wash owners differentiate their wash from the competition.
I met Cory after purchasing ICS Pay Stations for my carwash. I was extremely fortunate that Cory was the graphic designer selected to do my artwork for the Pay Station screens. This was my first occasion to ever need a graphic designer, so I went into this venture virtually clueless about what it takes to create a unique, attention grabbing screen for my Pay Stations. Having absolutely no artistic ability, I conveyed to Cory, as best I could, the concept of the car wash, just knowing I had failed, miserably, at doing so, to the point I dreaded previewing the files Cory would be sending to me.
We thank Jessy, Adam, Mike, and Kevin very much for the excellent training you provided to us yesterday while we visited the ICS complex. It was a little over a two-hour drive, but it was well worth it because you reinforced things we already knew and taught us things we did not know before. This will be of tremendous benefit when we have emergencies and are down, perhaps now some of the issues can be resolved without having to call for support.
For over 30 years, I have been involved in numerous businesses, including owning several car washes. ICS services, support and technology is unparalleled to any of the competitors in the industry.
