Frequency promotions are designed to keep the same customers coming back to your site.
Provide repeatable service offers for a return visit or within a time frame.
- This is how the Frequency Promotions work:
Frequency promotions can be triggered with any of the washes or extra services that you offer. They are easy to activate and deactivate from the Auto Sentry settings.
When a frequency promotion is associated with a service, the Auto Sentry Petro can show a video. The video explains to the customer, "To receive a discount on a future wash purchase, press Yes. See your receipt for full details." The customer can press YES to receive the promotion receipt or NO to skip.
- If they press YES, they are provided with a Wash Code on their receipt to redeem within a specified time period for their return visit.
- Encourage customers to upgrade to your full service wash by offering a free standard base wash that expires within 5 days.
- Customers can either bring back a second car to redeem their free wash or pass the wash code receipt along to a friend.
Benefit: Customers that return for their free standard base wash tend to pay the extra and upgrade their wash.
Tip: Since the bulk of your business is conducted over the weekend, this promotion encourages activity during the slower week days when offered Friday through Sunday.
Note: The days until expiration can be adjusted.
Multiple repeat visits can be configured. For Example, first time they come in within A days, they get A discount. The second visit they come within B visits, they get B discount.
Within a specified time period, offer a wash code for discounted services or progressively discounted services with each visit.
Note: Offering discounted washes are not as successful as a free standard base wash.
- Value of Frequency Promotions:
- Generate more frequent return visits.
- Increase customer loyalty as well as car wash volume.
- Encourage weekday free wash redemption.
- Reports provide the success of this program displaying the amount of return visits to your car wash.