Unlimited club programs are the hottest trend in car wash marketing today.


ICS supports unlimited wash clubs

When paired with the Auto Passport Vehicle Identification System, the Auto Sentry flex offers a whole new world of opportunity to provide sophisticated options for unlimited and limited wash club programs.

 

Unlimited Wash Clubs

 

Get in on the action. Weatherproof your car wash by setting up a wash club program for your customers and receive a guaranteed fixed income from the Club members at the beginning of every month, regardless of bad weather or time of year volume fluctuations.  

Customers who join an unlimited wash club provide a credit card that will automatically be charged a flat fee every month, and in return receive as many washes as they wish for that particular vehicle.

 

Lock into customer loyalty and retention since the members paying you a monthly fee are less likely to visit a competitor.

 

Customers are attracted to the unlimited wash club knowing they are getting a great value, saving time, and free from worrying about bad weather. These customers visit more frequently and also generate more sales as they tend to believe that they are not really paying for a wash and tend to purchase the additional service items that they normally would not have purchased if they had to pay for the wash too.

 

This is how it works...

1.   Operators can set up a profile for each unlimited club level and the services included for each club package.

2.   When a customer pulls up to the Auto Sentry flex, they can easily select a short video explaining how the unlimited club works.

3.   If they are interested, the customer can touch the Go to Clubs button and then the club menu appears.

4.   From the club program menu, the customer can touch a button to select a club: deluxe wash club for $15 and supreme wash club for $25, for example.

5.   The customer is prompted to swipe their credit card, enter their zip code for security, and receive a speedy credit card approval. This card will be charged every month until customer cancels their membership.

6.   After receiving the first wash as a club member, the customer presents their receipt to the attendant who applies the RFID tag to the windshield. Tags are secure and become inoperable if tampered with or removed from the windshield.

7.   The wash club process is now complete for this vehicle. If you have more than one location, the customer data automatically transfers to multiple sites within minutes.

8.   Unlimited club members may return to any of your car wash sites as many times as they would like for the month without being charged again for the selected wash club services.

9.   When the club member's vehicle pulls up to the Auto Sentry flex, the RFID tag reader verifies the tag number and the Auto Sentry's screens adjust automatically according to the member's club, offering the club member extra services for additional fees.

Numbers speak louder than words. For a modest example, let's say you have 900 customers in the deluxe wash club for $15, and 300 members in the supreme wash club for $25, this total is reoccurring base revenue of $21,000 at the beginning of every month before you even wash a single car. Of course, these numbers will vary based on your location and customer base. This example demonstrates the potential club revenue. And if you just add another 100 members to each club, you compare and see the potential to bring in another $4,000.

 

Club
Program

Amount of Members

Monthly Price
Membership

Total Revenue

Deluxe

900

$15.00

$13,500.00

Supreme

300

$25.00

$7,500.00

 

 

 

$21,000.00

Example 1 of Monthly Club Revenue

Club
Program

Amount of Members

Monthly Price
Membership

Total Revenue

Deluxe

1,000

$15.00

$15,000.00

Supreme

400

$25.00

$10,000.00

 

 

 

$25,000.00

Example 2 of Monthly Club Revenue

 

Limited Wash Clubs

Limited clubs operate the same as unlimited clubs except for one difference... the amount of washes per month. The limited club includes a predefined amount of washes for a flat monthly fee.

For example, a limited wash club offers 5 washes per month for $10.  If you pull up to the Auto Sentry flex on your 6th wash for the month, you will be notified that you have exceeded your limit but are still able to purchase a wash.