A washer, dryer and staff to operate are necessary for this program.
The value of this program:
Enhances the Express Business Model.
Increases Customer Loyalty.
Builds New Volume.
Increases Sales Revenue.
Appeals to Driveway Washers.
The driveway washer will be your target because they like to be hands on in the wash process. The towel exchange program invites them to be involved by drying off their own vehicle along with offering free vacuums to clean their own vehicle.
Marketing Tools: The Towel Exchange Program only works as much as you market it.
ICS Marketing Department can provide the following marketing tools, click for details:
We have found the Towel Exchange program to be so successful that in our slowest summer month instead of offering discounts off of our washes to generate business, we offer our $3 towel exchange program for FREE. Every customer who purchases a tunnel wash receives a New Towel at no cost to them. Then every time they return for a future tunnel wash, they can exchange their towel for a clean one at no additional cost. -- K. Detrick, Sparkle Car Wash